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Ultra Hardware Products Introduces Westmore Brand
Chicago, IL, August 10, 2003
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Ultra Hardware Products
announced here today at the National Hardware Show the
introduction of a new brand of fine hardware called
Westmore.
The Westmore brand includes a complete line of forged
solid brass locksets in
both period and classic styles. Westmore was created to
fill a need in the marketplace for
showroom quality products at very affordable prices.
Market research shows that style
drives almost 80 percent of lockset purchases and very
few brands provide consumers
Westmore's range of styles and quality at a mid-range
price point. Westmore will begin
shipping nationally in September.
The quality of these imported products meets and even
beats the best fine
hardware available today. Westmore's styles are perfect
for almost any home
remodeling project. Now, DIY-er's can add character and
style in addition to security to
dress up their home both inside and outside, stated
Daniel Carpey, President of Ultra
Hardware. Westmore's line includes locksets, door
hardware and home hardware in the
most popular finishes like polished brass and satin
nickel plus showroom finishes like oil
rubbed bronze and black.
To help introduce this new brand, retailers can purchase
complete programs in
pre-selected 2 foot and 4 foot sections. Included with
every section are merchandising
aides like aisle signage and product displays. Adding
Westmore to the retail shelves will
not only help broaden the range of styles but also bring
new sales opportunities to the
traditional channels and potentially increase the entire
lockset category, added Carpey.
Ultra Hardware Products is a leading manufacturer and
distributor of quality
imported hardware products serving both the consumer
retail and OEM markets.
Specializing in locksets, builders hardware, cabinet
hardware and window hardware,
Ultra has become one of the fastest growing suppliers in
the country. Ultra is a division
of Arch America a privately held company that includes
Aluminum Shapes, Delair
Swimming Pools, Delgard Decorative Fencing, Accuweld
Windows and Secureline Doors. |
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